Joanne Keefe is a highly skilled beauty therapist with over 16 years of expertise spanning various beauty disciplines. Her journey began in college, where she initially studied beauty after leaving school, before going on to achieve a Law degree from the Open University in Cardiff. However, life took an unexpected turn when, pregnant with her daughter, Joanne fractured her hip, requiring a significant break for healing.

During this time of recovery, Joanne seized the opportunity to reassess her career path. Recognising her skills in nail art and having built a solid client base, she made the decision to re-enter the beauty industry.

In 2017, bidding farewell to her position at a law firm in Cardiff, Joanne established her business from her home. Starting from a room in her house, Joanne saved up and eventually transformed her garage into a fully functional salon.

Fast forward to the present, Joanne is entering an exciting new chapter in partnership with Amanda Sutton, establishing Jojo and A’s Beauty Within Beauty Academy.

Beyond her role as an expert beauty professional, Joanne is a devoted mother with a passion for not only excelling in her craft but also inspiring the next generation. Her goal is to provide students with a pathway to success in the beauty industry, offering aspiring individuals the chance to carve their own journeys.